There are two kinds of thank you pages… The first is the page you arrive at after you’ve just subscribed to someones list, the second is the thank you page you arrive at after you’ve just ordered a product.
What I’m about to reveal to you is how you can turn these thank you pages into additional streams of income, fewer refunds and increase customer satisfaction.
Here’s where it all goes wrong… many people just create a thank you page that says something like…
“Thank you for subscribing, here’s your ebook and video as promised” or the alternative if they’ve ordered a product… “Thank you for your order below are your download links”.
Both are wasted opportunities.
Here’s how to turn it all around..
1. On your thank you for subscribing page…
Include a sales letter below your download links that sells another of your products (thanks to Terry Dean for pioneering this approach!). It doesn’t even have to be a sales letter it could be a review of a product you own, you just earn commissions on the sales you make from it. Easy.
How about you contact other list owners within your niche and offer to swap thank you page space with them. So on your thank you page below your download links you promote their free offer and they do the same for you on their thank you page (do you see the power of this simple idea?).
2. On your product thank you page seen by your customers…
Again you can include a sales letter for one of your products below your download links or include a recommendation on another related product you can earn affiliate commissions on. If you include a sales letter below your download links make it a special offer for customers only.
What I also want you to do is to consider how you can reduce refunds and improve customer satisfaction on this page.
Here’s how it works…
I’m sure you’ve read through many sales letters in your time that give you lots of great information about the product they’re offering you and all the bonuses you get. After all they want you to buy their product right? So they give you a full list of the benefits and features.
Lets say you order this product and you get to the thank you page. Most of the time you’ll see the classic text… “Thank you for your order below you’ll find all the download links” or words to that effect.
The problem is by the time you get to the thank you page many of the benefits and features of each product have been pushed to the back of your mind in all the excitement. On this thank you page you can see all the links and assume you’re getting everything you ordered. You start clicking each link to get everything downloaded and onto your computer, stands to reason, right!
What can happen is people don’t download everything right away, they go away then come back again a few days later to download the files they paid for. By this time the value of the product and what it can do to help is pushed even further to the back of their mind (and maybe even forgotten entirely!)
This is when they start to think… maybe I don’t need this product? maybe I ordered too quickly? Then comes the request for a refund.
Do you see what I mean? Because they forgot the benefits and features they also forgot the reason why they need this product.
Here’s how to fix this and it’ll take less than 5 minutes to do…
Go to your sales letter for the product you’re selling then copy all the benefits and features you have listed (probably as bullet points). Then paste them above the download links they relate to on your thank you page.
This way when people arrive at your thank you page they’ll see exactly what they’re getting and they’ll be reminded as to why they ordered in the first place.
You see even though people are sold on your sales letter they still need to be reminded that they did something that made sense and aligned with their own goals after they’ve ordered from you.
So there you have it. You now know how to make your thank you page more profitable and how to increase customer satisfaction in two simple steps.
I’m using these tactics on all my own thank you pages from now on.
Increase your website sales by 275% or more...
{ 1 comment… read it below or add one }
That’s great. words when used wisely, they can work wonders..