http://bigsellingwebsitedesign.com/web-design-that-sells/can-your-really-judge-a-book-by-its-cover/ Turning Your Bright Ideas Into Big Selling Websites! Wed, 07 Jul 2010 07:34:15 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://bigsellingwebsitedesign.com/web-design-that-sells/can-your-really-judge-a-book-by-its-cover/comment-page-1/#comment-181 B2B Copywriter Sat, 13 Dec 2008 12:33:48 +0000 http://bigsellingwebsitedesign.com/index.php/web-design-that-sells/can-your-really-judge-a-book-by-its-cover/#comment-181 Your post brought back some old memories. Back in the days when I was learning the ropes of copywriting and devouring just about anything that had the C word I used to download randomly. Now I realise most of it was because I was sold at the cover phase itself. As a marketing copywriter I have learned at least one rope though: never judge an ebook by it's cover. Your post brought back some old memories. Back in the days when I was learning the ropes of copywriting and devouring just about anything that had the C word I used to download randomly. Now I realise most of it was because I was sold at the cover phase itself. As a marketing copywriter I have learned at least one rope though: never judge an ebook by it’s cover.

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