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1. Keep your squeeze page design clean and simple
If your squeeze page looks complicated without a clear call to action, no one will stick around. You’ve only got 8 seconds to hold them so, use them wisely! Complicated or confusing graphics and text will make your job harder.
Remember, when you have someone’s email address you can talk them any time you like at any time you like, so why try and do everything at once when all you really need is their name and email address?
2. Restate your offer in your opt-in form “submit” button
In other words does your button say “Submit” or something more specific like: “Yes! Send Me The Free Report” or “Give Me FREE Instant Access”. It has been proven repeatedly that offer specific submit buttons increase response.
3. Don’t include a “reset” button in your opt-in form!
This is a real deal “killer” because it gives people the chance to opt out. Give them fewer choices and you make them take the one you want.
4. Use check boxes and not radio buttons
The problem with radio buttons is that people often leave them set to default without reading them carefully to make sure it’s the correct choice. With check boxes people have to make a specific choice and stay subscribed longer.
5. The less you ask the more you’ll get
Keep your opt-in forms simple. You only need someone’s first name and primary email address. “Primary” because people often have more than one email address, so get the most important one!
Increase your website sales by 275% or more...
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