Have you been following the split testing campaign that I’m running on the Big Selling Conversion Secrets blog? The result are in on the next conversion updates.
Listen…
If you’re in any way serious about making every minute and every dollar you spend online go even further then you need to be split testing your marketing. Split testing is something that so many people just don’t do, then wonder where it all went wrong. The fact is you can’t improve what you don’t measure!
Are you split testing your website headlines, your product offers, your website layouts and designs? If not you better have a good reason for not testing.
To see what’s working for me (which could be a great place for you to start!) take a look at my conversion secrets blog . I’ll show you exactly what I’m testing and I’ll even show you the numbers I’m getting.
So many marketing expert say… you need to be using a red headline set in Tahoma bold. The problem is they don’t back it up and say look here’s how I’m doing it and here are my numbers, as you can see it’s working. So until I’ve tested these theories myself I’m always a bit skeptical.
Does this apply to website design?
In more ways than you could possibly imagine! Both testing and tracking and your website design are unbelievably connected. It’s when you look at your website in isolation that you find yourself seeing and getting the same results.
The real power is unleashed when you start questioning your website design… ask yourself if that’s the best colour scheme for your website? is that font getting us the best response? or should we be using something more easy to read? The answer to all these question is simple… test, test and test it out again. Then you’ll know and can make the changes needed to multiply your profits and grow your business.
Check out what I’m doing with my own split testing, learn from my mistakes and take your own marketing to the next level right here, right now!
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