The “Ginsu Doesn’t Hold A Candle” Bonuses
By Brian Terry on December 8th, 2007You may want to subscribe to my RSS feed if you're new here. Thanks for visiting!
One of the things that I have found very effective in writing sales letters is to include bonus items that OUT-VALUE the actual product that you are offering.
Ginsu made this one famous. They were selling a set of steak knives, but before the commercial was finished, you had so many bonus items on the table it was hard to refuse.
You had butter knives, paring knives, knife sharpeners, butcher knives, knives, knives, knives! Remember what the commercials would repeat…
…”but wait, there’s more!”
While there is no hard-and-fast rule for how many bonuses to include, there are three “laws” that I feel should apply to all bonus offers…
Law of Relativity: First things first, in order to get maximum benefit from your bonus offers, they need to relate to the main product itself.
Law of Exclusivity: What you want to avoid in bonuses is giving away something that is available on a gazillion different websites.
Law of Quality: This SHOULD go without saying, but I must bring it up. Make sure your bonuses are *high* quality. Not some cheap eBook that has no value in its information.
Do you apply these 3 laws in your website offers?
Increase your website sales by 275% or more...
Popularity: 12% [?]
Stumble it!
Related Entries
Last 7 Posts
Capture The Power of Viral Marketing 5 Hot Tips For A Big Selling Squeeze Page Free Web Copywriting Ebook: Frame Of Mind Marketing 7 ways to design a website... without designing a website Can your really judge a book by it's cover? 7 Revealing Questions About Your Website Design You Probably Wished You Asked Earlier... 10 BIG Selling "Must Have" Website Design Resources...
