Throwing in Endorsements & Testimonials
By Brian Terry on December 2nd, 2007You may want to subscribe to my RSS feed if you're new here. Thanks for visiting!
1. Use photos and/or URLs below the names of your testimonies.
Not only does it make your testimonials more believable (since mere text and names can be easily faked by just about anyone), the URLs make it possible for your prospects to possibly crosscheck with them.
Also, photos add a hidden message whereby you took some effort to get these people to endorse you and your product/service.
So make an effort to get not only the URLs but also photos where possible.
2. If possible, add audio or video.
This would also add the “believability” factor to your testimonials. Also, it’s easier for your customers to relate their happy experiences from benefiting from your product or service through their own personal touch i.e. voice or video.
3. Present the testimonials in a nice yellow-shade box.
Light Yellow has been proven to be the ideal color for testimonials in boxes. Alternatively, you can go for “gray” shade depending on your sales copy’s color scheme.
4. If you have a lot of testimonials, pepper them throughout your sales copy.
You can delegate the testimonials around the your sales copy in a convenient-reading format, with the best testimonial placed right below your sub headline.
The other testimonials can be peppered in ones, twos or threes below every component or before another sub headline in the body of the sales copy.
5. If you have few testimonials, save them for below mid section.
If you have too few testimonials to pepper them throughout your sales copy, you will do well to save all or most of the testimonials in the below mid section where you prove your credibility by letting others “doing the talk” for you.
You may still want to save the best 1 or 2 testimonials and place them somewhere below the sub headline, to encourage your prospects to read on.
6. Make sure your testimonials are results-oriented.
In short, your testimonials shouldn’t be about “Wow John! You’re great!” (If your name is really John, of course). It should be about what your product or service done to benefit the testimony.
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I could not agree more about need for testimonials to be checkable. If you go to the glyphius.com website two of the three testimonials are faulty. One no longer exists the other was obviously not tested for sales message as it does not have one. Although I fully trust James and believe him to be totally honest now these sites obviously are no longer use the software they are promoting. This highlights the need to be constantly checking what we are doing and saying even if we first said it some years ago. I know that product is good because I bought it and still running tests on other sites.
Authors website | December 3rd, 2007