Breakthrough Sales Copy Changes That Boost Conversions (and Profits) Instantly!
By Brian Terry on December 1st, 2007You may want to subscribe to my RSS feed if you're new here. Thanks for visiting!
Headline & Sub-Headline
1. Color your headline red.
The color “red” usually symbolizes urgency or importance. Alternatively, you can use “black” or text with “yellow highlight in the background” if “red” won’t suit your sales copy’s color theme.
However, it is advisable to use “red” as the color of your headline plus this color can be used with almost any theme color suitably.
2. Your headline font must be larger than the standard font used for your sales letter.
The purpose of your headline is to grab your prospect’s attention to read and qualify him or her. Thus it’s important for your headline to stand out from the rest of your standard font.
Usually, the headline font is 1 or 2 times larger than your standard font.
3. Imply a benefit or a summary of your offer in the headline.
And the benefit should often refer to your prospect, not YOU or someone else. Even if you are using another character in the headline, make absolutely sure that it ultimately has to do with your prospect and why or how it could benefit him or her.
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