Don’t boil this crazy egg (update)
By Brian Terry on February 15th, 2008You may want to subscribe to my RSS feed if you're new here. Thanks for visiting!
Back in January I ran a 7 day test using this interesting new online website visitor tracking service called Crazy Egg. (Here’s the article I originally wrote Don’t boil this crazy egg).
Essentially what this online tracking service does is it tells you which links are the most popular ones on your website. You can then use this information to optimize your websites ability to convert visitors into subscribers or customers.
Here’s the page I tested: BigSellingConversions.com
As soon as you login to your CrazyEgg account you’re shown a really well laid out and easy to navigate dashboard that shows all the tracking campaigns you’re running.
Here’s a screen shot of the page I tested out…
So you can see that during this time I had 25 visits and 17 clicks in total for that page.
To be totally honest with you that figure of 25 visits is something I’ve not been able to verify with my Google Analytics stats that I was getting so I have to question the accuracy of the tracking. I’m going to run another test on another site to see how accurate the tracking really is, right now I’m just not convinced by it.
For the purpose of just showing you what you get when you use this still very interesting online tracking tool here are my other results…
CrazyEgg provides you with a couple of ways to look at the data you get back on the clicks the links on your site has gotten. The first way is a heat map…
Then you can switch to overlay mode and you get something like this…
What’s interesting is how many people clicked on the check box, even though the form would still work without the checkbox being checked. The reason for doing this is to use the idea of commitment and consistency, when you commit to doing something by taking a positive action you’re more likely to follow-it through to the end by being consistent in your actions.
Is CrazyEgg worth using?
Definitely, but with one caveat… make sure you also track your visitors using a service like Google Analytics to compare the visitor numbers.
Based on the what I learned the numbers of clicks were not high enough to get any kind of significant information from them. Ideally you need around 200-300 visits to the page you’re testing to get meaningful results.
Go check out CrazyEgg.com now and see what you can learn about how people are using your website. It costs nothing and takes about 5-10 minutes to set up.
Increase your website sales by 275% or more...
Popularity: 29% [?]
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