The Law of Referrals
By Brian Terry on Tuesday, December 18th, 2007You may want to subscribe to my RSS feed if you're new here. Thanks for visiting!
Many times we purchase based solely on a recommendation from a trusted friend, family member or associate.
Jimmy D. Brown told a story of when he launched one of his new courses. He received an email from a customer who (amazingly :o) had never heard of him. And yet she bought a copy of the course without every taking a look at it herself.
Why? Because one of her close friends had bought it and loved it and had recommended that she obtain a copy herself.
And - voila - there was another sale.
She never read the sales letter. He didn’t touch any emotional nerve inside of her. She didn’t recognize any particular quantity or quality. She wasn’t expecting results (at least not based on his offer). But still she made a purchase.
And that was SOLELY because of a referral. A recommendation. An endorsement. A testimonial.
That all add up to sales.
We’ll talk about this one in much more detail later (I’ll even show you how to get these referrals for free!) I just want to introduce you to the idea now. People make purchases in a lot of cases simply because someone make a recommendation.
How many times have you gotten your hands on something because someone suggested it?
I know I’ve got my hands on a nice set of Logitech z4 speakers because someone recommended them to me!
I bet you’ve made similar purchases yourself.
How can you make it easy for people to recommend your website to others?
Maybe you add a tell a friend form to your subscriber thank you page of your website, or how about setting up a special tell a friend page you simply send your subscribers to, just by using email. You can even incentivize it by offering something of value if they tell “X’ number of friends.
What ideas do you have to tap into the immense power of word of mouth marketing and the law of referrals?
Increase your website sales by 275% or more...
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