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No internet business should operate without using long tail keywords to find probable customers.

Long tail keywords are phrases, 3 to 5 words in length, that are typed into the various search engines by searchers looking for specific information.

It’s a well known fact that the single keyword searches bring in many more searches daily, but it’s important to remember that they’re just not as targeted to specific information as are the multi-word “long tail” keyword searches.

Here’s an example of what I mean… single keywords may produce 1,000 to 5,000 searches a day, while the long tail keyword phrases may only produce as few as 5 to 100 searches.

A single keyword phrase might be “marketing” but a long-tail keyword phrase would be “online internet marketing business opportunity”.

Listen to this because here’s where it gets interesting…

It’s these 5-100 searches on long tail keyword phrases that can produce the best possible results because they’re so specific.

From all the research I’ve done over the years in niche marketing it appears that there are some really motivated buyers in these highly selective niche areas. And it’s those long tail keyword phrases that help you find them.

Recently I created a video that shows you an powerful yet seriously overlooked system for generating a huge volume of long-tail keyword phrases. You can watch this keyword research video here.

Many marketers make the mistake of producing information they think the public wants without knowing what they’re really interested in simply because they didn’t do their keyword research. This wastes so much time and just doesn’t produce the desired results.

Here’s all you need to do…

Focus your website towards the more generic search term, but gear your articles, blog posts, Squidoo lenses, and hubs toward the smaller group of searchers who are looking for very specific information that you can provide. It’s these interested buyers that should convert well for you.

When you’ve done your keyword research and found a great long tail keyword phrase to write about be sure to use it in your article title. This way you’ll get incoming links using your search term, and your ranking will move up, producing potentially more free targeted traffic for you.

Here’s how it works…

More long tail keywords = more probable customers

Be sure that when you’re writing your article or blog post you’re aiming for a 3%-6% density or word usage of the phrase you have chosen throughout what you’ve written.

To help you out here’s an excellent online tool that shows you what your website keyword density is. Play around with this until you’ve got the desired keyword density within your article.

As a rule you’re looking for your main long tail keyword phrase in your title, your intro paragraph and once in each paragraph as long as it reads naturally.

Using selected long tail keyword phrases gives you the following benefits…

1. Increases the quality of your traffic from the search engines …because it’s more targeted.
2. increases conversions from the specifically targeted buyers you have attracted …because it’s more targeted.
3. increases brand recognition within your niche market …because you’re targeting is more precise.

I highly recommend learning as much as you can about long tail keywords because they’re the lifeblood of any successful online business.

Here’s a superb article I recently discovered that’ll give you an even better understanding:
Learn SEO Basics: Long Tail Keywords

Popularity: 57% [?]

Creating a Squidoo lense is a great way of getting started online, all you need is an idea and a subject to talk about. What’s also great about Squidoo is how you can use it to make money simply because Squidoo gives you all the tools you need.

Squidoo is designed for marketers by one of the best marketers in the world… Seth Godin! It’s a powerful online marketing tool you need to pay close attention to.

Here’s how easy it is to use…

With Squidoo you don’t need to know anything about HTML, in fact if you can type, point and click then Squidoo is designed just for you.

I first began investigating the power of Squidoo last year when I was developing and selling niche products. What I soon discovered was how easy it was to get my squidoo lenses were appearing in search engines like Google.

I can’t remember the exact website now but I know of a case where a Squidoo lense gained a #1 position in Google for a very specific long-tail search term and it didn’t even have any content! amazing! All it had was a title which contained the keyword phrase it ranked well for.

If this Squidoo lense website is still there today I have no idea, but I just wanted to mention it because it proved to me at the time the potential Squidoo had as an online marketing tool.

I’ve not created a Squidoo lense website for any of my recent projects, but I’m seriously considering it.

When you get a chance I recommend taking a close look…
http://Squidoo.com

When I was building Squidoo lenses last year I was able to create a content Squidoo lense in about 30 minutes flat …it’s that straight forward and user friendly.

When you’ve got your Squidoo lense set up here’s another tool I think you’ll find very useful…

It’s called Squidaholic and gives you some very interesting statistics about the SEO performance of your Squidoo lense in the search engines…

http://www.squidaholic.com

Popularity: 35% [?]

Just recently I discovered a very powerful way of generating huge lists of high quality keyword phrases that helps you to get more targeted traffic to your websites and blogs.

Watch the video below and I’ll show you how it works…

If you prefer step-by-step screen shots this is just for you…

Here’s all you do:

Step 1: Go to this page here where you’ll find the Google AdWords keyword tool.

Step 2: Type in your chosen keyword phrase in the box provided and enter the captcha code you’ll also see there.

Step 3: Press the “Get Keyword Ideas” button then Google will deliver to you all the related keyword phrases it can find based on what people are searching for.

Step 4: Scroll down the page and add those keyword phrases you think will work well for you based on the search volume indicators Google gives you in the charts you see on the results page.

The keywords you add will then appear on the right side on the page (these are ready for downloading later on).

Step 5: Now here comes the twist because what we’re going to do is use Google’s Keyword Tool to search the actual results pages to generate even more keyword phrases.

Create a new browser window or tab then go to Google.com and type in the same keyword search phrase you used before, then press the “search” button to get Google’s search results…

Step 6: Next you need to copy the url for the search page to your clipboard of your computer. This is usually done by pressing the “ctrl + “c” keys on your keyboard if you’re using a PC, on a Mac press “cmd” + “c” to copy the url of the search results page.

Step 7: Then we go back to the Google AdWords Tool.

Just select the button on the far left hand side of the page called: “Website content”. This then gives you a box to add a url to. Place your cursor in the url box then paste the Google search results page url by pressing the “ctrl” + “v” keys on your keyboard (or “cmd” + “v” on a Mac).

Once you’ve pasted the search results page url into the box press the “Get keyword ideas” button. This will then send Google off to search the results page you entered for keyword phrases you can then add to your list.

You can do this over and over again for each of the search results pages Google gives you until you’ve got all the keyword phrases you need.

Why not use the search results page url’s from other search engines to broaden and deepen your keyword list even more!

Once you’ve created your list of keywords you can then download them as a text, .csv (for excel) or regular .csv direct to your PC or Mac.

And there you have it, all the keywords you’re ever likely to need to help you optimize your website (and PPC ad campaigns) for lots of fresh targeted traffic.

Popularity: 65% [?]