Posts Tagged ‘website conversion’

Build a more successful website: 7.5 brilliant (and slightly baddass) ways to do it

By Brian Terry on Wednesday, March 5th, 2008

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I don’t know about you but when I come across a website that can help me build mine, drive traffic or boost sales I always bookmark it. Here are the 7.5 slightly baddass links I’ve found to help you create big selling websites…

1. 19 Tutorial Websites And 97,200 Visitors In 3 Months
I’m sure you must know by now that creating tutorial videos to show people how to do certain thing can generate some good traffic when you submit them to places like YouTube.com and Video.Google.com.

But did you know there are quite a few websites out there specializing in tutorial videos where the traffic is even more targeted?
www.wipeout44.com

2. 37 Viral Post Ideas You Can Use Today
Regularly posting to your own blog is a superb way of generating excellent traffic to any offers you might have not to mention establishing you as an expert when you give people useful content. Here’s a blog I found recently that gives you some excellent ideas that turn your blog posts into viral marketing tools.
www.skelliewag.org

3. The Cosmo Headline Technique for Blogging Inspiration
Here’s an excellent blog post that reveals a simple technique for creating some really eye catching blog post headlines.
www.copyblogger.com/cosmo-headlines

4. 50 Common Web Design Mistakes
Go through this essential list with a fine tooth comb to see if you’re making any of these mistakes then get them fixed ASAP! you’ll thank me later.
www.designrefugee.com

5. Free article spinning and content rewriting using JetSpinner and JetSubmitter.
This is such a powerful idea! Take your content, re-write it using this software and reconstitute it across the web avoiding Google’s duplicate content filter.
JetSubmitter.com

6. 85+ Free Killer Resources Every Designer Should Know
This website gives you all the inspiration you need to get your website design off to a flying start. Whilst it’s aimed at website designers these killer resources are for anyone who likes to design things themselves.
www.snap2objects.com

7. How to Attract Links and Increase Web Traffic – The Ultimate Guide
The number of excellent resources that have come out since the beginning of the year on attracting links and building traffic has really mushroomed. Here’s an extensive and thoroughly uncompromising list of the best resources you’re ever likely to find that help you increase your traffic.
http://www.copyblogger.com/increase-web-traffic

7.5 Top 10 ideas for testing your headlines
Having the right headline on your website can make or break your website sales, so getting it right is critical! This article will give you 10 things you can test to find that winning headline…
www.grokdotcom.com



Increase your website sales by 275% or more...

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7 “More” Big Selling Website Strategies That Boost Conversions

By Brian Terry on Tuesday, March 4th, 2008

A couple of weeks ago I gave you 17 essential big selling website strategies I hope you found them useful.

I was taking a look through at the other website selling strategies that I can share with you and I’ve found 7 more I think you’ll find very interesting…

Here you go…

1. The “Early To Rise” Strategy
The “register for my early product launch…” strategy tells your prospects that if they sign up to your early product launch, they will get to purchase your product so many hours/ days/weeks sooner than the general public. You could tell them that it could sell out even before it’s launched to the general public to create urgency. You could even list some of the well-known people in your industry who have already registered to buy it early (with their permission).

2. The “Penny Seminar” Strategy
The “it’s like attending a live seminar for pennies on the dollar…” strategy tells your prospects that your product is an audio or video recording that will help them gain their desired benefit. It could be a real seminar that was recorded or a bunch of interviews of known experts in your particular market. Plus they won’t have to hear sales offers or to leave their homes to benefit from it, and they can listen to it in their spare time.

3. The “It’s Not A Reunion” Strategy
The “this call isn’t one of those marketer reunions…” strategy tells your prospects that your free teleseminar will contain many marketers who will give them useful information to gain their desired benefit. It tells them there won’t be a lot of small talk during the call, like personal stories and chit chat. The call will get straight to the point without all the fluff.

4. The “Cheat Sheet” Strategy
The “plus you’ll get a handy cheat sheet…” strategy tells your prospects that they will be able to gain their desired benefit even quicker because you’re providing a cheat sheet as a bonus. A cheat sheet usually gives people simple shortcuts that can be used to improve their lives faster and easier with your product than before.

5. The “Small Group” Strategy
The “I’m going to only help (no.) people (your product’s benefit) in the next (no.) months/years …” strategy tells your prospects that you are going to personally help a small group of people to achieve their goals. The smaller the group, the higher amount you can charge. You can guarantee you’ll help them all succeed because once they are successful, you are going to use their success stories to advertise a light version of your consulting or personal help to the general public. They will believe you will help them succeed so you can sell it to the masses later on.

6. The “It’s Obsolete” Strategy
The “every other (type of your product) is obsolete…” strategy tells your prospects that your brand new product will make every one of your competitor’s products useless. So even if they already own your competitor’s product, they will still want to buy yours, especially if you really give them a bunch of non-disputable reasons why.

7. The “Lite Diet” Strategy
The “get the lite version of our product for free…” strategy tells your prospects that they can get a partial version of your product for no cost. It will allow them to try it out and tease them with only a few of the benefits. If they like it or you tease them enough, they will want to order the full version to get all the benefits, features, bonuses, etc.



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The Law of Value

By Brian Terry on Friday, December 7th, 2007

Another reason why we buy things is because of value.

I once heard a friend of mine tell a story about her immigrant grandmother. Her grandmother came home with two pairs of jeans that didn’t fit anyone in the entire family. My friend asked her, “Grandma, why did you buy these jeans when no one can use them?”

Her response? “They were such a bargain - I saved more than $40!”

The point is this: we all love a good deal. We buy things because they are valuable to us.

Now, there are two basic ways that we judge value…

1. Quantity. Two for the price of one. Buy one get one free. Free medium drink with any hamburger order. Extra value meal. Free installation with any satellite purchase. Thirty days free to new members. These are all ways of providing MORE quantity for the same price. And that, in our estimation, is a determining factor in how valuable something is.

After all - what’s more valuable: A large pizza for $14.95 or a large pizza with a free 2-liter coke for $14.95? Obviously the free 2-liter coke adds more value to the order. That is a quantity increase. And it prompts us to order, simply because it is more “bang for the buck.”

In direct marketing it was a collection of THOUSANDS of “money making reports.” Online, it’s a collection of dozens of “ebooks.” Neither of these usually has a lot of useful information in them — but there sure is a lot of them! And many people buy because of the sheer volume they represent. It just sounds like an awful lot for the price tag that is attached.

2 Quality. The other measuring stick of value is quality.

(more…)



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The Law of Emotion

By Brian Terry on Thursday, December 6th, 2007

One of the reasons people buy things from your website is because of emotion. Emotions like…

Fear: Fear of gaining weight. Fear of missing an opportunity. Fear of unemployment. Fear of death. Fear of a future price increase. Fear of what others think about them. Fear of the unknown. Fear of growing old. Fear of being alone. Fear of being cheated.

There are hundreds of different phobias that motivate people to make purchases. People buy life insurance because they fear dying prematurely and leaving their family financially strapped.

We buy exercise equipment because we fear gaining weight or getting out of shape. We buy alarm systems because we fear we are going to be violated in some way. Bottom line: We make a lot of purchases because of our fears, on things that are supposed to ease our fears.

Passion: Passion for golf. Passion for food. Passion for money. Passion for our children. Passion for our spouse. Passion for our career. Passion for success. Passion for fame.

(more…)



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