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A couple of weeks ago I gave you 17 essential big selling website strategies I hope you found them useful.

I was taking a look through at the other website selling strategies that I can share with you and I’ve found 7 more I think you’ll find very interesting…

Here you go…

1. The “Early To Rise” Strategy
The “register for my early product launch…” strategy tells your prospects that if they sign up to your early product launch, they will get to purchase your product so many hours/ days/weeks sooner than the general public. You could tell them that it could sell out even before it’s launched to the general public to create urgency. You could even list some of the well-known people in your industry who have already registered to buy it early (with their permission).

2. The “Penny Seminar” Strategy
The “it’s like attending a live seminar for pennies on the dollar…” strategy tells your prospects that your product is an audio or video recording that will help them gain their desired benefit. It could be a real seminar that was recorded or a bunch of interviews of known experts in your particular market. Plus they won’t have to hear sales offers or to leave their homes to benefit from it, and they can listen to it in their spare time.

3. The “It’s Not A Reunion” Strategy
The “this call isn’t one of those marketer reunions…” strategy tells your prospects that your free teleseminar will contain many marketers who will give them useful information to gain their desired benefit. It tells them there won’t be a lot of small talk during the call, like personal stories and chit chat. The call will get straight to the point without all the fluff.

4. The “Cheat Sheet” Strategy
The “plus you’ll get a handy cheat sheet…” strategy tells your prospects that they will be able to gain their desired benefit even quicker because you’re providing a cheat sheet as a bonus. A cheat sheet usually gives people simple shortcuts that can be used to improve their lives faster and easier with your product than before.

5. The “Small Group” Strategy
The “I’m going to only help (no.) people (your product’s benefit) in the next (no.) months/years …” strategy tells your prospects that you are going to personally help a small group of people to achieve their goals. The smaller the group, the higher amount you can charge. You can guarantee you’ll help them all succeed because once they are successful, you are going to use their success stories to advertise a light version of your consulting or personal help to the general public. They will believe you will help them succeed so you can sell it to the masses later on.

6. The “It’s Obsolete” Strategy
The “every other (type of your product) is obsolete…” strategy tells your prospects that your brand new product will make every one of your competitor’s products useless. So even if they already own your competitor’s product, they will still want to buy yours, especially if you really give them a bunch of non-disputable reasons why.

7. The “Lite Diet” Strategy
The “get the lite version of our product for free…” strategy tells your prospects that they can get a partial version of your product for no cost. It will allow them to try it out and tease them with only a few of the benefits. If they like it or you tease them enough, they will want to order the full version to get all the benefits, features, bonuses, etc.

Popularity: 44% [?]

Private label rights (PLR) products can be a real time saver if the quality is there too. Yesterday as I was searching through my emails there was one message that caught my eye. I took a closer look and it turned out to be an offer for a PLR package of 1,000 Secret Marketing Strategies.

Normally I’m a bit wary of PLR products because the quality isn’t usually that great and every man and his dog usually already has a copy stashed somewhere on their harddrive. Except in this case this product was created by someone who’s name I knew and who was selling a limited quantity. These 2 things alone usually point to something worthwhile.

So I though what the heck and purchased the PLR license to all 1,000 Secret Marketing Strategies.

This morning I’ve gone through a few of them and picked out 17 of the best big selling website strategies you can take advantage of right away…

1. The “Hard Way” Strategy

The “don’t buy this if you like to do things the hard way…” strategy tells your prospects indirectly that your product will give them an easy way to gain their desired benefit.

Believe it or not, many people continue to do things the hard way because they have a phobia about trying new things or using new technology.

You can ease their concerns by telling them if you (a doctor-diagnosed technophobia) can do it, anyone can do it.

(I used this “hard way” strategy in my last blog post here) 

2. The “It Could Be You” Strategy
The “this could be you: (a picture of a person benefiting from your product)…” strategy tells your prospects to imagine that they are the person in that picture.

For example, if you’re selling an Internet marketing type product, you could show a picture of a famous Internet marketer or a marketer holding a bunch of money.

3. The “Value Through Time” Strategy
The “since (month) (year), we’ve add well over ($) worth of (types of products/information)…” strategy tells your prospects that if they purchase your product package or membership site, it will just become more and more valuable over the months and years. You could even list every item you’ve added since that time.

4. The “Vanishes After Pre-Launch” Strategy
The “this bonus won’t be available after the pre-launch phase…” strategy tells your prospects the bonus won’t be offered if they wait till after the official launch starts.

You can tell them the date when the official launch begins, the retail value of the bonus and also mention the price of the main product will be lower during the pre-launch phase.

(I used something similar to this on the squeeze page for BigSellingConversions.com. I used a popup window with a countdown timer, as soon as the time runs out the page with the offer redirects and the offer is gone for good.)

5. The “Multiple Commissions” Strategy
The “(no.) ways to make commissions…” strategy tells your prospects that you offer multiple ways for them to make money with your affiliate program.

You could offer commissions on your front end product, upsell products, one-time offer, backend products, resell rights to your front end product, etc. You can tell them their link will be included in all your marketing communications pop-ups, members area offers, exit ads, etc.

(This is another strategy I use for my affiliate program here.) 

(more…)

Popularity: 44% [?]