You may want to subscribe to my RSS feed if you're new here. Thanks for visiting!

I hope you’ve been enjoying this series of “The Law of….” posts.

If you missed the others you an catch them all here: The 7 Laws

The idea behind them all is to help you understand what motivates people to buy and then by pushing all the right buttons increase your sales conversions.

For me website design is much more than just making websites look great, it’s also about optimizing them for a specific response from your visitor. This means I deal with not just pictures but words as well (and it’s what this blog is all about).

This next law is a very interesting one that’s often overlooked…

Let’s face it, sometimes we buy because we NEED to buy. When the tube of toothpaste is depleted, I amble on down to Wal-Mart and buy a new tube. I NEED toothpaste. When my electric bill comes in each month, I pay it. I NEED electricity. Every 3,000 miles I pay to have the oil changed in my SUV. Why? Because IT needs it!

We buy a lot of things because we need to. That’s the law of necessity. You already knew that, I am sure.

But, did you know that you can CREATE need in your offers. And NO, I don’t mean, “You need to buy my product now! You need what I’ve got! Buy from me, buy from me!” That won’t get ya a sale EVER.

Let me give you an excerpt from Jimmy D. Brown’s sales letter for Profit Pulling Newsletters as an example…

(more…)

Popularity: 24% [?]

I hope you’ve been enjoying these “7 Laws of why people buy”. I’ve packed as much useful, actionable information into them as I could (be sure to leave a comment, I’d love to hear what you think about them).

Here’s how far we’ve got…

The Law of Emotion and The Law of Value next we have The Law of Expectation…

Herein lies a tremendous motivator for purchases. We buy based on what we expect to achieve from use of the purchase. In other words, we buy based on what we perceive will be the end result of that purchase.

For example…

We buy exercise equipment because we EXPECT TO SEE THE RESULTS of weight loss, muscle tone and overall better health.

We buy grass seed because we EXPECT TO SEE THE RESULTS of a nicer lawn.

(more…)

Popularity: 14% [?]

Before we launch into creating your own offer, we need to do some research to make sure your offer is accepted.

Now, when I say “research” I’m sure visions of high school term papers come to mind - late nights in the library pouring through book after book.

Don’t worry, I wouldn’t put ya through that!

In fact, I’ve already done the research for you. All you need to do is LEARN from what I have already discovered and am sharing with you below.

What if I told you that I could show you WHY people buy?

What if I told you that I could outline the reasons that motivate people to make purchases, that I could show how YOU have control over each of these reasons, and that I could give you the training you need to master these motivators to practically force people to buy from YOU.

Would you be interested?

(more…)

Popularity: 9% [?]