17 essential “big selling” website strategies
By Brian Terry on February 21st, 2008You may want to subscribe to my RSS feed if you're new here. Thanks for visiting!
Private label rights (PLR) products can be a real time saver if the quality is there too. Yesterday as I was searching through my emails there was one message that caught my eye. I took a closer look and it turned out to be an offer for a PLR package of 1,000 Secret Marketing Strategies.
Normally I’m a bit wary of PLR products because the quality isn’t usually that great and every man and his dog usually already has a copy stashed somewhere on their harddrive. Except in this case this product was created by someone who’s name I knew and who was selling a limited quantity. These 2 things alone usually point to something worthwhile.
So I though what the heck and purchased the PLR license to all 1,000 Secret Marketing Strategies.
This morning I’ve gone through a few of them and picked out 17 of the best big selling website strategies you can take advantage of right away…
1. The “Hard Way” Strategy
The “don’t buy this if you like to do things the hard way…” strategy tells your prospects indirectly that your product will give them an easy way to gain their desired benefit.
Believe it or not, many people continue to do things the hard way because they have a phobia about trying new things or using new technology.
You can ease their concerns by telling them if you (a doctor-diagnosed technophobia) can do it, anyone can do it.
(I used this “hard way” strategy in my last blog post here)
2. The “It Could Be You” Strategy
The “this could be you: (a picture of a person benefiting from your product)…” strategy tells your prospects to imagine that they are the person in that picture.
For example, if you’re selling an Internet marketing type product, you could show a picture of a famous Internet marketer or a marketer holding a bunch of money.
3. The “Value Through Time” Strategy
The “since (month) (year), we’ve add well over ($) worth of (types of products/information)…” strategy tells your prospects that if they purchase your product package or membership site, it will just become more and more valuable over the months and years. You could even list every item you’ve added since that time.
4. The “Vanishes After Pre-Launch” Strategy
The “this bonus won’t be available after the pre-launch phase…” strategy tells your prospects the bonus won’t be offered if they wait till after the official launch starts.
You can tell them the date when the official launch begins, the retail value of the bonus and also mention the price of the main product will be lower during the pre-launch phase.
(I used something similar to this on the squeeze page for BigSellingConversions.com. I used a popup window with a countdown timer, as soon as the time runs out the page with the offer redirects and the offer is gone for good.)
5. The “Multiple Commissions” Strategy
The “(no.) ways to make commissions…” strategy tells your prospects that you offer multiple ways for them to make money with your affiliate program.
You could offer commissions on your front end product, upsell products, one-time offer, backend products, resell rights to your front end product, etc. You can tell them their link will be included in all your marketing communications pop-ups, members area offers, exit ads, etc.
(This is another strategy I use for my affiliate program here.)
6. The “Unlimited License” Strategy
The “you can install it on as many web sites/computers as you want…” strategy tells your prospects that they will get an unlimited site/computer license with your software product.
You could also offer a lite version of your software for a lower cost that can only be used on one web site/computer.
7. The “Good Advice” Strategy
The “if you’ve read my advice for any amount of time, you’d realize I always recommend good products…” strategy tells your prospects to think back when they ordered an affiliate product from you that helped their lives. Once they have that feeling, it will be easier to sell your next product recommendation.
8. The “Lucky Number” Strategy
The “the (no.) st/nd/rd/th person who orders gets (bonus product), the (no.) st/nd/rd/th person who orders gets (bonus product), etc…” strategy tells your prospects that they have a chance to get an extra bonus product if they are lucky enough to be a particular number of customer when they order.
There are many people out there who will purchase just for the thrill of trying to win something.
9. The “Fast Forward, Rewind” Strategy
The “you will also get the audio and video version…” strategy tells your prospects instead of reading your information product, they can listen to and watch it.
People will like the fact they will be able to fast forward, rewind, pause, and click to which ever part of your information they want to learn.
10. The “1 To 10″ Strategy
The “on a scale of 1 to 10 with 1 being (not bad at all) and 10 being (really bad), how bad do you want to (your product’s benefit)…” strategy tells your prospects to view their situation on a scale of 1 to 10.
It will clearly, visually and mentally show them just how bad they need your product to gain their desired benefit.
11. The “Buzz Is Coming” Strategy
The “tomorrow, tons of people will talk about this product and web site, go get a sneak preview…” strategy tells your prospects that something big is going to launch the next day and they can visit your web site to see the sales letter about it.
It’s a great way to get people excited and will effectively pre-sell your product. Also mention to them to really read and study the sales letter so they don’t miss what you are going to be offering.
12. The “Money Isn’t Everything” Strategy
The “it’s not about the money, I truly love helping people…” strategy tells your prospects the reason you started your own business was so that you could easily reach out to the masses and help them.
Tell them the wonderful testimonials and success stories are far more rewarding than the money you make, but you still have to turn a profit to be able to stay in business.
13. The “Almost Live” Strategy
The “as you know, our seminar completely sold out but we recorded it…” strategy tells your prospects that if they didn’t get to attend the event or they were an attendee who wants a copy, they can purchase the DVD version.
To make it more valuable, tell them you will never repeat the event again and that it was recorded by a professional film producer.
You could also include footage of some of the closed door discussions or masterminds if you have all the people who were involved sign off on it.
14. The “No. 2 Is Coming” Strategy
The “I’ll be releasing the 2nd version of (your product’s name) on (date)…” strategy tells your prospects that you’ve updated your product.
You could even give them a discount if they bought the first version of your product. Plus, you should tentatively mention all the upgrades and changes you’ve done so there will be a little bit of mystery about it till it launches.
(A great way of branding your products is as volumes, if you’re selling volume 1 it implies that there will be other volumes coming along later on)
15. The “One Fails, One Succeeds” Strategy
The “two people buy the same product but why does one succeed and one fail?…” strategy tells your prospects you are going to reveal why some succeed and some fail with your product or any other product.
You can tell them it’s because the one who succeeds has a strong desire, is totally committed, takes risks and is very motivated. By just mentioning those qualities, people will actually start using them to get up enough nerve to purchase your product.
(This strategy was made famous by an advertisement the Wall Street Journal ran many years ago where they compared two people, one who read the Wall Street Journal and another who didn’t, guess which one was more successful! This strategy works extremely well)
16. The “Math Class” Strategy
The “let’s do some math…” strategy tells your prospects that you are going to convert your offer and price into a simple math problem.
You could add up the value of all your bonus products, you could divide the price of your product package by the number of products in it, etc. It will make the price of your offer seem less than it really is.
17. The “Small Group” Strategy
The “I’m going to only help (no.) people (your product’s benefit) in the next (no.) months/years …” strategy tells your prospects that you are going to personally help a small group of people to achieve their goals.
The smaller the group, the higher amount you can charge. You can guarantee you’ll help them all succeed because once they are successful, you are going to use their success stories to advertise a light version of your consulting or personal help to the general public.
They will believe you will help them succeed so you can sell it to the masses later on.
When you read through these strategies think about the principals behind them, when you do this you’ll find that you can make each strategy more easily apply to your own business.
If you’d like more of these strategies be sure to subscribe to this blog as I might publish more of them in the future.
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