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What sells your product? Too many people build a website with graphics, thinking they will get the attention of prospects that will turn into buyers.

Now graphics may get attention, but it’s the words that sell, not the graphics.

However, most people don’t know how to write to sell on the internet. There’s a big difference between writing copy and writing copy that sells. Before an inexperienced writer puts pen to paper, they should follow these 5 steps to prepare.

1. The first key to writing successful copy is to understand the mindset of your customer. Become your customer. It’s not as easy as it sounds because you see things from your point of view. You must learn what your reader wants and needs.

   When you do this then you can stay a step ahead of your readers and answer their questions to solve their problem.

2. Get to know your product well.

   You are making a big mistake if you assume you know your product and you haven’t checked every little detail of your product.

3. Get to know your niche by viewing other websites. Subscribe to ezines and get all the information you can to make yourself an expert.
4. Get to know your competition.

   Subscribe to their newsletters and study the benefits that they have in their sales copy. Do they have a benefit you haven’t thought of?

   Check out their prices and bonuses.  Knowing your competition will allow you to offer better benefits and write a better sales copy.

5. Find you target market, people who actually want and need your product.

   Your ideal customer can be found by making a list of people who would benefit from your product. After you have identified you target market, you can now write specifically to those people. What benefit does you product offer that will solve their problems.

The best person to write your sales copy is you. You’re the one with the product knowledge and passion for your subject. Copywriting is turning this knowledge and passion into words on the page. Your success depends on how well you prepare.

Discover The Secrets To Increasing Your Website Sales By 275% Or More.
Learn How To Dramatically Boost The Profitability Of ANY Website You Own…

Get Big Selling Conversions

Popularity: 26% [?]

Did you know that… there are 3 essential components you need to begin using right away to become “super” successful online?

The problem I see every day is how people go online, set up a website then fail to earn a dime.

And most of the time it’s because they’re not using these 3 essential components within their online business.

If you’ve read this far after reading the title of this post you’ve probably already guessed what those 3 things are.

But do you know what they mean? or even how to apply them to your online business?

Let me explain in 3 easy steps…

Step 1: Centralize

Here’s where so many people go wrong!

They use the scatter gun approach to running their online business. So usually they’ll have one resource here, another over there, then one more around the back. Each one needs a username and password to access.

Can you see the problem with this approach? Look at how much time is wasted jumping from one website to another just to be able to run your online business.

Centralization of your resources is the solution. There are many ways of doing this. The most obvious is to use an online ecommerce solution which has many of the tools you use already built into one place.

For example with a centralized ecommerce solution your autoresponders, your affiliate programme and your customer management systems are all in one place. There’s just 1 login to access all your “mission critical” data.

Step 2: Systemetize

When you systemetize the way you work online everything gets done quicker and more efficiently. Another way to look at systemetization is by creating set procedures for the tasks you do on a regular basis.

To find out exactly what you need to systemetize just write down everything you do online for at least 3 days.

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Popularity: 44% [?]

In the past I’ve had people ask me… “what’s simplest and easiest way for creating a website?”.

If you’d asked me this 1 year ago I probably would have said download an HTML editor like Dreamweaver or NVU and learn how to use it.

That was until recently… you see I discovered this amazing online system for creating great looking, highly functional, highly interactive websites in an incredibly user friendly and intuitive way that requires few technical skills. (Did I say it’s also free?)

If you’ve been reading any of my other blogs or articles you might have heard me mention it, but just in case you haven’t here’s the link you need to check out right away!

www.Weebly.com

Don’t ask me what weebly means, it sounds just as strange to my ears too! But don’t let this put you off, it’s an outstanding example of web 2.0 programming.

Heres a quick 7 step guide to setting up a website using this “foolproof ” system to get you started ASAP…

Step 1: Go to www.Weebly.com

Step 2: Create a free account

Step 2: Give your website a Title (Make sure your title includes your main keyword phrase). Recently I created a short video that shows you a powerful method of keyword generation using the Google AdWords tool. You can watch it here.

Step 3: Add the elements your home page is going to need, I would select “Paragraph with title” and start from there.

Don’t worry too much about how it looks right now, you can easily edit things later on, including the design of the website.

Step 4: Once you’ve added the elements you think you’re going to need to get started you can begin editing them…

Step 5: Remember it does not have to be perfect! just get started.

One other thing you can do is add your own custom HTML code which is perfect for adding your autoresponder form code.

As I’ve suggested before you should include your optin form on every page of your website. Building a list of subscribers is critical to your online success!

Step 6: Once you have the basic structure of your page in place you can change the design of your website.

Step 7: Now you have your first page more or less set up you can start thinking about what other pages you’re going to have on your website. Take out a piece of paper and plan out the content of your site.

So there you have it, 7 steps to foolproof website design.

Once you start exploring Weebly some more you’ll soon discover many other useful tools and features including having a blog that you can have run along side your main website. What I like about this idea is you can have a blog design that matches your main website design, not forgetting that search engines also love blogs!

Let me know how you get on won’t you? I’d love to see what you create using this awesome online website design tool.

Popularity: 56% [?]

Here’s all you do…

Whenever you build a website always believe that what you’re building will be successful. Have an expectation for success as you build each web page believe that the universe is conspiring “for” you to help make this happen… that’s inverse paranoia!

As you’re designing your website in Photoshop, as you’re converting your design to HTML always have in your mind that every action you take is exactly the right one that will lead to your ultimate success.

Positive expectation combined with inverse paranoia is extremely powerful and works every time without fail.

Make sure your expectations are in line with what you want to have happen and guard them carefully.

Imagine as you’re creating your websites, creating your products, looking for new ideas that everything is conspiring to help you succeed. Even when things don’t go right know that it happened for a reason that ultimately benefits you (even if you can’t see it right now).

The fact is you can never rise any higher than the expectations you have of yourself …so expect the best from every situation, expect that the website you’re building is going to be a total success, expect your products to be great, expect your ideas will be the best and most profitable ever!

By following this law of inverse paranoia and positive expectation you have a power in your hands that is virtually unlimited.

Go ahead and try this out now!

Imagine your desired outcome for your next website design project and keep this in your mind as you create and complete your project.

You’ll find your results will be nothing less than spectacular! It works for me and it can work for you too! Let me know how you get on wont you?

Popularity: 74% [?]

Following on from the 4 steps to a big selling website where I reveal exactly what it take to create a big selling website I’d like to expand on step 2 which is all about creating a product to sell with a high profit margin.

There seems to be a belief surrounding product creation that it’s actually hard to do or it takes months and months of blood sweat and tears to get there. I’m here to tell you it’s easier than you think and creating a product with a high profit margin is no different.

First lets take a look at what’s meant by a “high profit margin”…

This is nothing more than you buying or creating something for a ultra low cost and selling it for a price where your profit is very high. As I’m sure you know only too well it’s digitally downloadable products that can generate the most profits.

And it’s those digital products that are the easiest to create when you know how.

A digital product is anything you can give to people with a perceived value that they can download from your website to their computer, what this can be is limited only by your imagination.

So what high profit margins can you create that you can offer to your hungry market with money to spend?

The simplest and the easiest answer is “just ask them”. Ask them what kind of problems they have that relate to the niche market you’re going after. All you do then is provide them with a solution, again it’s all very simple.

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Popularity: 74% [?]

In a previous post I gave you a link to some free software that creates psychic sales letters for you. The way it works is really simple, the first page on your website asks your visitors a series of questions.

Once those questions are submitted your visitor is then directed to a customized sales letter that answers their questions. It’s a pretty good idea if you ask me because it cuts out any guess work and can send your conversions through the roof as a result.

So how can you use surveys in other ways?

Let me show you by example…

What I’d like is your help in improving this blog by giving you more of what you want.

So what’s the best way of doing this?

Simple, I’ve set up a short online survey…

Click here and give me your input

This is your opportunity to let me know how I can best serve your needs and at the same time give you a very powerful strategy you can apply to your own website.

In a couple of days time I’ll be back with the results of the survey.

I’ll also tell you exactly how I did it and show you how you can do the same. Surveying your website visitors, customers and subscribers helps to remove the guesswork from your internet marketing, boosts your conversions and ultimately makes you more money …so stay tuned!

Popularity: 49% [?]

Have you ever wondered what it really takes to turn your website into a “BIG selling” website?

Here are the 4 steps you need to take…

Step 1. Find a hungry market with money to spend
Step 2. Create a product to sell with a high profit margin
Step 3. Create An irresistible offer
Step 4. Generate high quality targeted traffic

Join my free intern program today and I’ll personally reveal to you the details behind each of these 4 steps. You’ll also discover how they apply to creating big selling websites and a successful online business.

Free Internet Business Intern Program

Here’s what you’ll get…

• Free training others are charging $1,000 or more for.
• Effective hands on learning - every day you’ll have specific actions to take.
• Potential opportunities for paid projects when you complete the Intern process.
• Simple, easy to follow assignments proven to work online.
• Video demonstrations of all the techniques.

Click here to become a Big Selling Intern

Only by taking advantage today will you get to experience exactly how to create BIG selling websites and a successful online business.

If you have any questions just let me know.

Popularity: 43% [?]

Over the past couple of weeks I’ve been helping you build your website traffic.

By now I’m sure you’ve come to realize that traffic is like air for your online business. Without it your web sites will suffocate and whither away… and nobody will have been any the wiser.

No matter how great your product is or how well your sales copy converts, without traffic it all means nothing.

The good news is…

I’ve finally put the finishing touches to a couple of ebooks I think you’ll find especially helpful to you in generating even more traffic to your website if you’re just starting out.

The first ebook is called: “Flood Your Site With Traffic” and the other is “21 Days To Traffic” I’m offering both to you for only $17 during this special 48 hour launch.

After this the price shoots up to $37 and even then “21 Days To Traffic” is only available as a bonus to the first 250 people who take advantage.

To find out more just go here…

Then use this coupon code on the order form and you’ll instantly see the price drop from $37 to just $17.

Coupon code: MoreTraffic

“Flood Your Site With Traffic” and “21 Days To Traffic” will be $17 until noon on Saturday (EST which is GMT-4)

This one is a no-brainer. Get it. Enjoy more traffic.

It’s 100% guaranteed or your money back of course just like everything I offer.

How many visitors do you have to generate to equal $17?

Possibly 17 new visitors? If you have very poor conversion rates, maybe 34?

Those visitors are easy to get when you know what you’re doing. As I said, it’s a no-brainer.

Click here to flood your site with traffic

Popularity: 36% [?]

Just the other day I was visiting a well known online marketing forums and I found myself reading one post after another from people struggling to create a successful website.

You know there has to be some fundamental underlying reasons why so many people just don’t “get it” and just fail.

The fact of the matter is most people who go online to make money never even make a single penny, and those that do usually end up making less than $100 a year. (I should know because several years back I was one of them, until I discovered where I was going wrong.)

I’m hoping that what I’m about to reveal will set the record straight and keep you from making the same mistakes I made.

Let’s take a look at the possible reasons for online business failure…

No product to sell or promote?
That can’t be it… there are thousands of products and services available on the internet for people to affiliate with and promote. For example I run a Big Selling Affiliate program that shows you what you need to do and gives you products to promote and make money from.

There’s a ton of software, e-books and programs available to teach you how to promote products and services.

In some cases all you have to do is implement the steps you’re shown, send traffic to their website and you’re ready to start making money.

Lack of knowledge?
That can’t be it, there is so many e-books and programs available on the internet that tell you anything you want to know and how to do it, that you get too much information.

Even for a beginner, there are programs that show you how to copy exactly what someone else has done and sell their product without learning anything. Why not become a Big Selling Intern and I’ll show you exactly step-by-step what you need to do, this is a perfect example of how anyone can get started for free.

The Internet doesn’t really work?
Wrong again, the internet is growing at a fantastical rate and is predicted to continue this growth for many years in the future.

The rules, laws and operating procedures for running an online business have been tightened up recently in some countries and could possibly even tighten-up more, but this will not stop the growth of the internet for many years to come if at all.

So, have you figured it out yet?

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Popularity: 39% [?]

It should be obvious to any person with some marketing experience online that there is no magic pill to success.

To be honest with you I’ve grown tired of reading email after email filled with claims on how easy it is to sell online.

Whilst this can be true, what many fail to tell you is there’s more to it than just putting up a website and driving traffic to it.

Are you ready for the “real” truth behind successful online marketing?

Here it is…

“Fanatically test and track everything!”

Let me say it again, it’s that important…

“Fanatically test and track everything!”

Before you get started with your testing and tracking you need to know what your website conversion rate is right now. This gives you a yardstick to measure future improvements to. In scientific terms this is called your “control”.

Knowing your conversion rate before making, say a change in your headline, is the only way to know for certain if the change made has a positive or negative impact.

And by split testing one headline against another you’ll soon find a winner that beats your control.

Here’s a word of warning… never make a steadfast change to your copy based on some other marketers advice.

This is critical and it’s where so many people fall over…

What works for them may not work for you too.

Plus, how do you know they’re not merely repeating some “mantra” they read or heard elsewhere?

A classic example of this is to make your headline a bright red color. Whilst in some markets this might be the “winning” headline color, in other markets it could fall flat on it’s face and reduce sales conversions massively. Can you see the importance of testing?

Whilst it’s true you can increase sales by increasing the traffic to your site, it’s not the easiest way to do it.

Let’s face it, increasing your traffic is either going to cost you more money or a lot of time and effort (certainly more than split testing and tracking everything to improve your existing sales conversions).

However, just throwing more traffic at your website without knowing your baseline conversion metrics means you’re leaving money on the table because you do not yet know the full potential of your sales process.

Let’s play with the numbers for a moment to give you a good example of what I mean…

Say you have a 1.5% conversion rate and 1000 visitors each week.

That’s equal to 15 sales a week. Not bad.

And each sale is worth $20 in profit.

1.5% x 1000 = 15 X $20 = $300 profit each week Now, increase traffic 50%… 1.5% X 1500 = 22.5 x $20 = $450 profit

Let’s step things up a bit…

Now you increase your conversions to 2.5% and send more traffic, let’s see what happens next…

2.5% x 1000 = 25 x $500 profit. That’s $200 more than in the example above and $50 more than sending more traffic.

Let’s send more traffic to our 2.5% converting site and see what happens with a 50% increase.

2.5% x 1500 = 37.5 sales x $20 = $750 profit each week. Replicate this over 4 weeks and your financial picture changes dramatically.

Always keep this in mind…

Only when you’ve got your sales conversion percentages as high as possible should you begin to consider increasing traffic. This ensures you get the very most return on your investment (ROI) in any marketing campaigns you run that send you more traffic.

Becoming fanatical at testing and tracking is the true path to online wealth.

To help you get started here are the testing and tracking tools I use and recommend you use too…

Google Analytics: www.google.com/analytics/

Google Analytics tells you exactly where your organic traffic is coming from, what pages people visit, how long they stay for and even how well it converts.

Google Website Optimizer: services.google.com/websiteoptimizer/

This other service by Google is integrated with Google AdWords, but don’t let this hold you back because you can use it by itself on any website you own and costs nothing to use. Google Website Optimizer enables you to run “split tests” where you test one website component against another automatically.

To access both these superb tools for free all you need is a Google Account.

Popularity: 50% [?]