Archive for the ‘Creating Big Selling Websites’ Category

10 BIG Selling “Must Have” Website Design Resources…

By Brian Terry on Monday, August 4th, 2008

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I’ve got a real treat for you here, it’s my top 10 best online resources to help you create your own “big selling” websites (be sure to bookmark it!)….

1. Create professional Internet Marketing websites and blogs for zero cost…
(This one is great when you need to get a new product online for some rapid fire testing)

Create internet marketing sites on the fly

2. Here an excellent style guide to how to design Web 2.0 graphics…

An Essential Web 2.0 Style Guide

3. Here are 59 thinks you should be doing with your website but probably aren’t…

Creating a big selling website is all about these 59 things

4. Building a strong visual brand identity online is crucial to your business success.
Image is everything online when you only have a few seconds to create the best first impression.

Here are 7 deadly branding mistakes you can’t afford to make…

Even if you’re as rich as King Solomon you’ll still want to check this out

5. Here are a few of my favorite fonts (free to you)…

40 excellent free fonts ready to download

These are excellent for creating very cool looking navigation with…

Get these Pixel perfect fonts when size is an issue

A very nice sans serif as used by del.icio.us

This font makes your graphics sing!

6. Keyword research is an important part of creating a big selling website, here are a few of the best online tools to help you…

kwbrowse.com

synonym.com

Google’s keyword research tool

Here’s a page full of other SEO tools and resources to help you get that top 10 Google ranking…

More SEO tools than I can count

7. Tracking how people use your website…
You’ll also find lots of useful information here on search engine optimization…

Stomper Scrutinizer

This website will give you some interesting data on what people are looking at on your website and how their eye moves around your pages…

Crazy Egg

8. Tracking and conversions
Creating big selling websites is all about conversions and getting more visitors to take specific actions on your website.

Before you can do this you need to know what people are doing so you can make the changes needed.

Fortunately Google give you everything you need with their superb tracking and conversion tools.

This is an absolute MUST HAVE tool everyone serious about their online success should be using on all their websites…

Google Analytics


9. Split testing

Google does it again and gives you one of the very best online tools there is for setting up split testing all of your website components.

If you’re not split testing things like headlines bullet points and design elements you have no excuse with this tool…

Google Website Optimizer

10. Here’s where I get all my photos from.
This is without a doubt the best collection of royalty free photos I’ve ever come across in over 10 years online.

Using the right photo can massively boost your conversions. You’ll find plenty to chose from here…

iStock Photos

If you like this post please be sure to stumble a thumbs up and subscribe for more ways to create BIG selling website designs.



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Copywriting – 5 Steps To Prepare

By Brian Terry on Thursday, July 24th, 2008

What sells your product? Too many people build a website with graphics, thinking they will get the attention of prospects that will turn into buyers.

Now graphics may get attention, but it’s the words that sell, not the graphics.

However, most people don’t know how to write to sell on the internet. There’s a big difference between writing copy and writing copy that sells. Before an inexperienced writer puts pen to paper, they should follow these 5 steps to prepare.

  1. The first key to writing successful copy is to understand the mindset of your customer. Become your customer. It’s not as easy as it sounds because you see things from your point of view. You must learn what your reader wants and needs.

    When you do this then you can stay a step ahead of your readers and answer their questions to solve their problem.

  2. Get to know your product well.

    You are making a big mistake if you assume you know your product and you haven’t checked every little detail of your product.

  3. Get to know your niche by viewing other websites. Subscribe to ezines and get all the information you can to make yourself an expert.
  4. Get to know your competition.

    Subscribe to their newsletters and study the benefits that they have in their sales copy. Do they have a benefit you haven’t thought of?

    Check out their prices and bonuses.  Knowing your competition will allow you to offer better benefits and write a better sales copy.

  5. Find you target market, people who actually want and need your product.

    Your ideal customer can be found by making a list of people who would benefit from your product. After you have identified you target market, you can now write specifically to those people. What benefit does you product offer that will solve their problems.

The best person to write your sales copy is you. You’re the one with the product knowledge and passion for your subject. Copywriting is turning this knowledge and passion into words on the page. Your success depends on how well you prepare.

Discover The Secrets To Increasing Your Website Sales By 275% Or More.
Learn How To Dramatically Boost The Profitability Of ANY Website You Own…

Get Big Selling Conversions



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Interesting Twist On Popup Windows

By Brian Terry on Tuesday, July 15th, 2008

Just recently a good friend and expert programmer (Michel Komarov) came up with this interesting twist on the popup window concept.

It’s possible you’ve seen something similar to this probably not done in the same way. You’ll know what I mean when you check this out for yourselves.

What I especially like about what Michel has created is it’s unobtrusiveness. Despite the fact that popups work like gangbusters sometimes you want something that’s a little more subtle and perhaps even subliminal (to a certain degree).

With that said go take a look at what he’s created, it costs nothing to use and Michel even gives you all the code you need along with installation instructions, all for zero cost! (Don’t ask me why, something like this could easily be worth around 50 bucks).

Michel’s Komarov’s Interesting Twist On Popup Windows

Even if you don’t need it now, be sure to bookmark the page because I’m willing to bet that you’ll need it sometime soon!

(I almost forgot) …when I spoke with Michel last time he hinted that he might create a WordPress plug-in for this (I hope he does it!).

I’ll keep you posted as he develops this interesting script.



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Centralize, Systemetize then Monetize

By Brian Terry on Wednesday, July 2nd, 2008

csm Centralize, Systemetize then Monetize

Did you know that… there are 3 essential components you need to begin using right away to become “super” successful online?

The problem I see every day is how people go online, set up a website then fail to earn a dime.

And most of the time it’s because they’re not using these 3 essential components within their online business.

If you’ve read this far after reading the title of this post you’ve probably already guessed what those 3 things are.

But do you know what they mean? or even how to apply them to your online business?

Let me explain in 3 easy steps…

Step 1: Centralize

Here’s where so many people go wrong!

They use the scatter gun approach to running their online business. So usually they’ll have one resource here, another over there, then one more around the back. Each one needs a username and password to access.

Can you see the problem with this approach? Look at how much time is wasted jumping from one website to another just to be able to run your online business.

Centralization of your resources is the solution. There are many ways of doing this. The most obvious is to use an online ecommerce solution which has many of the tools you use already built into one place.

For example with a centralized ecommerce solution your autoresponders, your affiliate programme and your customer management systems are all in one place. There’s just 1 login to access all your “mission critical” data.

Step 2: Systemetize

When you systemetize the way you work online everything gets done quicker and more efficiently. Another way to look at systemetization is by creating set procedures for the tasks you do on a regular basis.

To find out exactly what you need to systemetize just write down everything you do online for at least 3 days.

(more…)



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Become A Genius Website Designer

By Brian Terry on Thursday, May 22nd, 2008

It doesn’t require years of training, it doesn’t even require years of “hands on” web design experience (of course these things do help!).

However… there’s a shortcut to becoming a “genius” website designer I’d like to reveal to you that not enough people take advantage of…

Let me ask you this… how many times have you visited a website that looks like a “rabid dog” chewed it up and spat it out again? If you’re anything like me once too often, am I right?

If only they knew this shortcut to website design they’d have better success online selling or promoting whatever it is they’re offering…

This approach to becoming a genius website designer is so deceptively simple, you might even think “I knew that already!”. If that’s you my reply would be… why aren’t you doing it?

With that said, here are the ingredients needed…

1. A copy of Adobe Photoshop or GIMP
Adobe Photoshop CS2 (even the older version is fine)
GIMP 2.4 (works much like Photoshop except it’s free)

2. A copy of Adobe Dreamweaver or NVU
Adobe Deamweaver CS3 (Professional level HTML editor)
NVU (A simple “pro” standard HTML editor that’s free)

3. A website hosting account
DotEasy (They offer both free and paid hosting accounts)

4. Here’s where your website design genius can be found…

Go here now…

Your personal genius comes through your leveraging of the design skills of others who already have the knowledge and the ability you need to take your project to the next level.

All you do is purchase high quality website templates designed by a professional website designer. Then use the tools I’ve given you above to adapt those designs to suite your purpose.

Ok, it’s not “literally” turning you into a “genius” website designer, but what it does do is it gets you to a point where you don’t even need to think about how to design a website (isn’t that genius enough?).



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Build a more successful website: 7.5 brilliant (and slightly baddass) ways to do it

By Brian Terry on Wednesday, March 5th, 2008

I don’t know about you but when I come across a website that can help me build mine, drive traffic or boost sales I always bookmark it. Here are the 7.5 slightly baddass links I’ve found to help you create big selling websites…

1. 19 Tutorial Websites And 97,200 Visitors In 3 Months
I’m sure you must know by now that creating tutorial videos to show people how to do certain thing can generate some good traffic when you submit them to places like YouTube.com and Video.Google.com.

But did you know there are quite a few websites out there specializing in tutorial videos where the traffic is even more targeted?
www.wipeout44.com

2. 37 Viral Post Ideas You Can Use Today
Regularly posting to your own blog is a superb way of generating excellent traffic to any offers you might have not to mention establishing you as an expert when you give people useful content. Here’s a blog I found recently that gives you some excellent ideas that turn your blog posts into viral marketing tools.
www.skelliewag.org

3. The Cosmo Headline Technique for Blogging Inspiration
Here’s an excellent blog post that reveals a simple technique for creating some really eye catching blog post headlines.
www.copyblogger.com/cosmo-headlines

4. 50 Common Web Design Mistakes
Go through this essential list with a fine tooth comb to see if you’re making any of these mistakes then get them fixed ASAP! you’ll thank me later.
www.designrefugee.com

5. Free article spinning and content rewriting using JetSpinner and JetSubmitter.
This is such a powerful idea! Take your content, re-write it using this software and reconstitute it across the web avoiding Google’s duplicate content filter.
JetSubmitter.com

6. 85+ Free Killer Resources Every Designer Should Know
This website gives you all the inspiration you need to get your website design off to a flying start. Whilst it’s aimed at website designers these killer resources are for anyone who likes to design things themselves.
www.snap2objects.com

7. How to Attract Links and Increase Web Traffic – The Ultimate Guide
The number of excellent resources that have come out since the beginning of the year on attracting links and building traffic has really mushroomed. Here’s an extensive and thoroughly uncompromising list of the best resources you’re ever likely to find that help you increase your traffic.
http://www.copyblogger.com/increase-web-traffic

7.5 Top 10 ideas for testing your headlines
Having the right headline on your website can make or break your website sales, so getting it right is critical! This article will give you 10 things you can test to find that winning headline…
www.grokdotcom.com



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7 “More” Big Selling Website Strategies That Boost Conversions

By Brian Terry on Tuesday, March 4th, 2008

A couple of weeks ago I gave you 17 essential big selling website strategies I hope you found them useful.

I was taking a look through at the other website selling strategies that I can share with you and I’ve found 7 more I think you’ll find very interesting…

Here you go…

1. The “Early To Rise” Strategy
The “register for my early product launch…” strategy tells your prospects that if they sign up to your early product launch, they will get to purchase your product so many hours/ days/weeks sooner than the general public. You could tell them that it could sell out even before it’s launched to the general public to create urgency. You could even list some of the well-known people in your industry who have already registered to buy it early (with their permission).

2. The “Penny Seminar” Strategy
The “it’s like attending a live seminar for pennies on the dollar…” strategy tells your prospects that your product is an audio or video recording that will help them gain their desired benefit. It could be a real seminar that was recorded or a bunch of interviews of known experts in your particular market. Plus they won’t have to hear sales offers or to leave their homes to benefit from it, and they can listen to it in their spare time.

3. The “It’s Not A Reunion” Strategy
The “this call isn’t one of those marketer reunions…” strategy tells your prospects that your free teleseminar will contain many marketers who will give them useful information to gain their desired benefit. It tells them there won’t be a lot of small talk during the call, like personal stories and chit chat. The call will get straight to the point without all the fluff.

4. The “Cheat Sheet” Strategy
The “plus you’ll get a handy cheat sheet…” strategy tells your prospects that they will be able to gain their desired benefit even quicker because you’re providing a cheat sheet as a bonus. A cheat sheet usually gives people simple shortcuts that can be used to improve their lives faster and easier with your product than before.

5. The “Small Group” Strategy
The “I’m going to only help (no.) people (your product’s benefit) in the next (no.) months/years …” strategy tells your prospects that you are going to personally help a small group of people to achieve their goals. The smaller the group, the higher amount you can charge. You can guarantee you’ll help them all succeed because once they are successful, you are going to use their success stories to advertise a light version of your consulting or personal help to the general public. They will believe you will help them succeed so you can sell it to the masses later on.

6. The “It’s Obsolete” Strategy
The “every other (type of your product) is obsolete…” strategy tells your prospects that your brand new product will make every one of your competitor’s products useless. So even if they already own your competitor’s product, they will still want to buy yours, especially if you really give them a bunch of non-disputable reasons why.

7. The “Lite Diet” Strategy
The “get the lite version of our product for free…” strategy tells your prospects that they can get a partial version of your product for no cost. It will allow them to try it out and tease them with only a few of the benefits. If they like it or you tease them enough, they will want to order the full version to get all the benefits, features, bonuses, etc.



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The #1 reason most people fail…

By Brian Terry on Tuesday, February 26th, 2008

Just the other day I was visiting a well known online marketing forums and I found myself reading one post after another from people struggling to create a successful website.

You know there has to be some fundamental underlying reasons why so many people just don’t “get it” and just fail.

The fact of the matter is most people who go online to make money never even make a single penny, and those that do usually end up making less than $100 a year. (I should know because several years back I was one of them, until I discovered where I was going wrong.)

I’m hoping that what I’m about to reveal will set the record straight and keep you from making the same mistakes I made.

Let’s take a look at the possible reasons for online business failure…

No product to sell or promote?
That can’t be it… there are thousands of products and services available on the internet for people to affiliate with and promote. For example I run a Big Selling Affiliate program that shows you what you need to do and gives you products to promote and make money from.

There’s a ton of software, e-books and programs available to teach you how to promote products and services.

In some cases all you have to do is implement the steps you’re shown, send traffic to their website and you’re ready to start making money.

Lack of knowledge?
That can’t be it, there is so many e-books and programs available on the internet that tell you anything you want to know and how to do it, that you get too much information.

Even for a beginner, there are programs that show you how to copy exactly what someone else has done and sell their product without learning anything. Why not become a Big Selling Intern and I’ll show you exactly step-by-step what you need to do, this is a perfect example of how anyone can get started for free.

The Internet doesn’t really work?
Wrong again, the internet is growing at a fantastical rate and is predicted to continue this growth for many years in the future.

The rules, laws and operating procedures for running an online business have been tightened up recently in some countries and could possibly even tighten-up more, but this will not stop the growth of the internet for many years to come if at all.

So, have you figured it out yet?

(more…)



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Why you MUST become fanatical at testing and tracking

By Brian Terry on Sunday, February 24th, 2008

It should be obvious to any person with some marketing experience online that there is no magic pill to success.

To be honest with you I’ve grown tired of reading email after email filled with claims on how easy it is to sell online.

Whilst this can be true, what many fail to tell you is there’s more to it than just putting up a website and driving traffic to it.

Are you ready for the “real” truth behind successful online marketing?

Here it is…

“Fanatically test and track everything!”

Let me say it again, it’s that important…

“Fanatically test and track everything!”

Before you get started with your testing and tracking you need to know what your website conversion rate is right now. This gives you a yardstick to measure future improvements to. In scientific terms this is called your “control”.

Knowing your conversion rate before making, say a change in your headline, is the only way to know for certain if the change made has a positive or negative impact.

And by split testing one headline against another you’ll soon find a winner that beats your control.

Here’s a word of warning… never make a steadfast change to your copy based on some other marketers advice.

This is critical and it’s where so many people fall over…

What works for them may not work for you too.

Plus, how do you know they’re not merely repeating some “mantra” they read or heard elsewhere?

A classic example of this is to make your headline a bright red color. Whilst in some markets this might be the “winning” headline color, in other markets it could fall flat on it’s face and reduce sales conversions massively. Can you see the importance of testing?

Whilst it’s true you can increase sales by increasing the traffic to your site, it’s not the easiest way to do it.

Let’s face it, increasing your traffic is either going to cost you more money or a lot of time and effort (certainly more than split testing and tracking everything to improve your existing sales conversions).

However, just throwing more traffic at your website without knowing your baseline conversion metrics means you’re leaving money on the table because you do not yet know the full potential of your sales process.

Let’s play with the numbers for a moment to give you a good example of what I mean…

Say you have a 1.5% conversion rate and 1000 visitors each week.

That’s equal to 15 sales a week. Not bad.

And each sale is worth $20 in profit.

1.5% x 1000 = 15 X $20 = $300 profit each week Now, increase traffic 50%… 1.5% X 1500 = 22.5 x $20 = $450 profit

Let’s step things up a bit…

Now you increase your conversions to 2.5% and send more traffic, let’s see what happens next…

2.5% x 1000 = 25 x $500 profit. That’s $200 more than in the example above and $50 more than sending more traffic.

Let’s send more traffic to our 2.5% converting site and see what happens with a 50% increase.

2.5% x 1500 = 37.5 sales x $20 = $750 profit each week. Replicate this over 4 weeks and your financial picture changes dramatically.

Always keep this in mind…

Only when you’ve got your sales conversion percentages as high as possible should you begin to consider increasing traffic. This ensures you get the very most return on your investment (ROI) in any marketing campaigns you run that send you more traffic.

Becoming fanatical at testing and tracking is the true path to online wealth.

To help you get started here are the testing and tracking tools I use and recommend you use too…

Google Analytics: www.google.com/analytics/

Google Analytics tells you exactly where your organic traffic is coming from, what pages people visit, how long they stay for and even how well it converts.

Google Website Optimizer: services.google.com/websiteoptimizer/

This other service by Google is integrated with Google AdWords, but don’t let this hold you back because you can use it by itself on any website you own and costs nothing to use. Google Website Optimizer enables you to run “split tests” where you test one website component against another automatically.

To access both these superb tools for free all you need is a Google Account.



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17 essential “big selling” website strategies

By Brian Terry on Thursday, February 21st, 2008

Private label rights (PLR) products can be a real time saver if the quality is there too. Yesterday as I was searching through my emails there was one message that caught my eye. I took a closer look and it turned out to be an offer for a PLR package of 1,000 Secret Marketing Strategies.

Normally I’m a bit wary of PLR products because the quality isn’t usually that great and every man and his dog usually already has a copy stashed somewhere on their harddrive. Except in this case this product was created by someone who’s name I knew and who was selling a limited quantity. These 2 things alone usually point to something worthwhile.

So I though what the heck and purchased the PLR license to all 1,000 Secret Marketing Strategies.

This morning I’ve gone through a few of them and picked out 17 of the best big selling website strategies you can take advantage of right away…

1. The “Hard Way” Strategy

The “don’t buy this if you like to do things the hard way…” strategy tells your prospects indirectly that your product will give them an easy way to gain their desired benefit.

Believe it or not, many people continue to do things the hard way because they have a phobia about trying new things or using new technology.

You can ease their concerns by telling them if you (a doctor-diagnosed technophobia) can do it, anyone can do it.

(I used this “hard way” strategy in my last blog post here

2. The “It Could Be You” Strategy
The “this could be you: (a picture of a person benefiting from your product)…” strategy tells your prospects to imagine that they are the person in that picture.

For example, if you’re selling an Internet marketing type product, you could show a picture of a famous Internet marketer or a marketer holding a bunch of money.

3. The “Value Through Time” Strategy
The “since (month) (year), we’ve add well over ($) worth of (types of products/information)…” strategy tells your prospects that if they purchase your product package or membership site, it will just become more and more valuable over the months and years. You could even list every item you’ve added since that time.

4. The “Vanishes After Pre-Launch” Strategy
The “this bonus won’t be available after the pre-launch phase…” strategy tells your prospects the bonus won’t be offered if they wait till after the official launch starts.

You can tell them the date when the official launch begins, the retail value of the bonus and also mention the price of the main product will be lower during the pre-launch phase.

(I used something similar to this on the squeeze page for BigSellingConversions.com. I used a popup window with a countdown timer, as soon as the time runs out the page with the offer redirects and the offer is gone for good.)

5. The “Multiple Commissions” Strategy
The “(no.) ways to make commissions…” strategy tells your prospects that you offer multiple ways for them to make money with your affiliate program.

You could offer commissions on your front end product, upsell products, one-time offer, backend products, resell rights to your front end product, etc. You can tell them their link will be included in all your marketing communications pop-ups, members area offers, exit ads, etc.

(This is another strategy I use for my affiliate program here.) 

(more…)



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