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I hope you’ve been enjoying this series of “The Law of….” posts.
If you missed the others you an catch them all here: The 7 Laws
The idea behind them all is to help you understand what motivates people to buy and then by pushing all the right buttons increase your sales conversions.
For me website design is much more than just making websites look great, it’s also about optimizing them for a specific response from your visitor. This means I deal with not just pictures but words as well (and it’s what this blog is all about).
This next law is a very interesting one that’s often overlooked…
Let’s face it, sometimes we buy because we NEED to buy. When the tube of toothpaste is depleted, I amble on down to Wal-Mart and buy a new tube. I NEED toothpaste. When my electric bill comes in each month, I pay it. I NEED electricity. Every 3,000 miles I pay to have the oil changed in my SUV. Why? Because IT needs it!
We buy a lot of things because we need to. That’s the law of necessity. You already knew that, I am sure.
But, did you know that you can CREATE need in your offers. And NO, I don’t mean, “You need to buy my product now! You need what I’ve got! Buy from me, buy from me!” That won’t get ya a sale EVER.
Let me give you an excerpt from Jimmy D. Brown’s sales letter for Profit Pulling Newsletters as an example…
From the computer of Jimmy D. Brown
Thursday, 2:07 p.m.Re: Building Your Own Successful Internet Newsletter
Dear Friend:
Opinions online are as varied as the noses on our faces…
…we’ve all got one. :o)
And opinions on how to succeed online are even more varied than that.
But if there is one opinion that virtually every netrepreneur agrees on it is this: You’ve got to have your own email mailing list in order to achieve maximum success online. There is just no way around that. You simply must have one.
Now, that brings up two universal classifications…
Did you see the subtle “Law of Necessity” at work here? Without being “in your face” he planted a carefully placed seed in the mind of the reader (which is 100% TRUE, I might add).
That seed is this: If you want to achieve maximum success online, then you NEED an email mailing list.
In the opening paragraph of this offer, he was able to establish that they needed what he has to offer. Nothing fancy. No glaring sales pitch. No blinking neon lights. Just a simple statement of fact.
And the rest is history. Profit Pulling Newsletters is one of his top selling products of all time. And that’s saying a lot, believe me.
Sometimes we buy simply because we need to buy.
You just need to convince your probable purchaser that they need your product.
Increase your website sales by 275% or more...
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