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No internet business should operate without using long tail keywords to find probable customers.
Long tail keywords are phrases, 3 to 5 words in length, that are typed into the various search engines by searchers looking for specific information.
It’s a well known fact that the single keyword searches bring in many more searches daily, but it’s important to remember that they’re just not as targeted to specific information as are the multi-word “long tail” keyword searches.
Here’s an example of what I mean… single keywords may produce 1,000 to 5,000 searches a day, while the long tail keyword phrases may only produce as few as 5 to 100 searches.
A single keyword phrase might be “marketing” but a long-tail keyword phrase would be “online internet marketing business opportunity”.
Listen to this because here’s where it gets interesting…
It’s these 5-100 searches on long tail keyword phrases that can produce the best possible results because they’re so specific.
From all the research I’ve done over the years in niche marketing it appears that there are some really motivated buyers in these highly selective niche areas. And it’s those long tail keyword phrases that help you find them.
Recently I created a video that shows you an powerful yet seriously overlooked system for generating a huge volume of long-tail keyword phrases. You can watch this keyword research video here.
Many marketers make the mistake of producing information they think the public wants without knowing what they’re really interested in simply because they didn’t do their keyword research. This wastes so much time and just doesn’t produce the desired results.
Here’s all you need to do…
Focus your website towards the more generic search term, but gear your articles, blog posts, Squidoo lenses, and hubs toward the smaller group of searchers who are looking for very specific information that you can provide. It’s these interested buyers that should convert well for you.
When you’ve done your keyword research and found a great long tail keyword phrase to write about be sure to use it in your article title. This way you’ll get incoming links using your search term, and your ranking will move up, producing potentially more free targeted traffic for you.
Here’s how it works…
More long tail keywords = more probable customers
Be sure that when you’re writing your article or blog post you’re aiming for a 3%-6% density or word usage of the phrase you have chosen throughout what you’ve written.
To help you out here’s an excellent online tool that shows you what your website keyword density is. Play around with this until you’ve got the desired keyword density within your article.
As a rule you’re looking for your main long tail keyword phrase in your title, your intro paragraph and once in each paragraph as long as it reads naturally.
Using selected long tail keyword phrases gives you the following benefits…
- Increases the quality of your traffic from the search engines …because it’s more targeted.
- increases conversions from the specifically targeted buyers you have attracted …because it’s more targeted.
- increases brand recognition within your niche market …because you’re targeting is more precise.
I highly recommend learning as much as you can about long tail keywords because they’re the lifeblood of any successful online business.
Here’s a superb article I recently discovered that’ll give you an even better understanding:
Learn SEO Basics: Long Tail Keywords
Increase your website sales by 275% or more...
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Your article was posted in the “Bringing more traffic to your blog” - 3rd Ed. Blog Carnival:
http://blogging4good.blogspot.com/2008/03/bringing-more-traffic-to-your-blog.html
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