Comments on: Why you MUST become fanatical at testing and tracking

By: Franck Silvestre

Franck Silvestre — Tue, 03 Nov 2009 23:17:50 +0000

It took me a couple of years online do get it, but now, I don’t run a site without Google analytics.

Franck

By: James "The Fly Fishing " Mann

James "The Fly Fishing " Mann — Thu, 06 Mar 2008 12:04:45 +0000

Well I guess it’s time that I start getting fanatical. I have to be the worst at testing. I just sit and write and post.

thanks for the valuable information

I am blogging about one of my hobbies and sometimes I am just sharing my experiences and don’t think about my titles so much.

I will do better.

By: Carnival of Advertising Communications #1

Carnival of Advertising Communications #1 — Thu, 28 Feb 2008 22:03:25 +0000

[...]Brian Terry presents Why you MUST become fanatical at testing and tracking[...]

By: Paul | SameTrafficMoreSales.com

Paul | SameTrafficMoreSales.com — Tue, 26 Feb 2008 11:54:23 +0000

Oh, I am fanatical about testing and tracking

Incidentally, other things can be tested besides sales. For example, I’m currently running a split test on the multi-page site in my name. I’m basically measuring how many people click from Page 1 to Page 2, and so on.

I’m currently testing a short version of Page 1 versus a long page, to see how many people click on to Page 2.

I thought the shorter page would increase click-thrus – but so far it’s lowering them from 36% to 12% – just as well I didn’t go with my “gut feelings”!

I call this “flow testing”, and the great thing about this technique is it allows me to test with fairly low traffic. The idea is, once I’ve found a good set of pages which gets as many people reading from Page 1 to the end as possible, that’s when I’ll roll out an advertising campaign.

Also, one other quick thing – I’m not a fan of using Google Website Optimizer – not that there’s anything wrong with it, it’s just I’m wary of giving my conversion data to the same people who set my Adwords prices