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Hi Steve, thanks for your message.

I’ll be launching a couple of interesting new products during March which will help you with your website design. In terms of turning a brochure into a lead and sales magnet, it’s not the best approach to take.

The best way to creating a high converting lead generation page is to write it from scratch because brochure copy and direct response copy are 2 distinctly different things. The only thing you should bring over from your brochure to you lean generation page are some of the graphics you’ve used to maintain a consistent visual brand identity.

Be sure to join my list by subscribing to this blog because I’ll have some special offers for you when those website design products are ready.

Hi Annie, thanks for your message.

There’s a lot of information out there no doubt about it! The thing to do is look at everything strategically rather than opportunistically.

When you look at things from the point of view of what can this do to help me advance what I’m doing now (rather than this looks like an interesting opportunity …lets try it out) you’ll save yourself a lot of time and money.