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I don’t know about you, but when I was in grade school, my teachers had one thing they said every time we took a test… “Keep your eyes on your own paper or you’ll flunk the test!” This is great advise if you’re in school. But once you’ve graduated, this rule may have out lived it’s usefulness.
Now don’t get me wrong here. I’m not advocating cheating or stealing other peoples information. Just remember, this blog is about making your websites better, stronger and certainly more profitable.
No matter how creative you think you are, EVERYONE has times when those great ideas just don’t come out.
When I’m stuck and can’t get my mind focused on solving a website design problem or feature, I often do just what my grade school teacher told me not to do. I look over at someone else’s work!
By watching what others do on their sites, you’ll be able to see the website design and marketing principals, functions or procedures that you might never have considered before. Then use that as a starting point (or inspiration) for your own unique website design or marketing solution.
I’ve also found that when I go outside my market and see how other industries present content and design their websites, I learn things.
So if you’re stuck on how to design your next website, or in how to structure your offer, just lean over and see what little Johnny’s already done and how that might be the answer you’re looking for.
One word of caution… make sure Johnny’s a great website designer or marketing expert before you turn to him for inspiration!
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{ 2 comments… read them below or add one }
Hi Brian, good point;
And on top of that, creatng website design that reminds viewers of other trusted sites they visit (Amazon, Apple, whoever the leader is in your niche market) can put them at ease, making them subconsciously relax. Familiarity is a good thing when it comes to soothing your customers.
Here is one
http://www.flickr.com/photos/39039184@N08/3589500893/