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Here’s a simple formula to follow for anyone who wants their subscribers to love them…
aq+l+ga+gv+bc+bh= swly
Here’s the definition…
ask questions + listen + give answers + give value + be consistent + be honest = subscribers who love you!
Just recently I’ve begun to apply this same equation to my own subscriber list of nearly 10,000 people.
You see whilst it’s taken me just over a year to get to this number I’ve come to realize that I’m starting to following the “herd” mentality of list building.
What’s this “herd” mentality?
Offer after offer, pitch after pitch with a little content thrown in for good measure. And NOT listening to your subscribers and what THEY want.
The way out of this way of thinking is simple… just follow my equation and you’ll know what I mean.
You see it’s all about finding out what people want then giving it to them. That’s the bottom line and one so many people miss out on.
Over the past couple of days I’ve had my head down working on creating BigSellingVideos.com This is a project which applies everything I’ve learned over the years about online marketing and listbuilding. It gives me the opportunity to prove my worth to the rest of the world.
It’s in it’s early stages and is not totally finished or even as perfect as I would like it to be (which doesn’t matter as much as you think it might!)
BigSellingVideos are videos which provide my readers with their most urgent questions answered in 5 minutes or less.
Here’s how it works (you could easily do this too)…
1. You send an email to your subscriber list and ask them what might be holding them back from acheiving all they want. You could even ask… what’s your biggest question about (fill in the blank) that you need answered ASAP!
2. You pick the best questions and answer them as a video.
3. You then send that video or audio to your subscribers …be sure to show them the original question as social proof (it’s very important that people see others taking part). In that email tell them they can continue to ask you questions.
You can use a website like Screencast.com or even YouTube to host your videos. Both these services will give you a link to your video that you then send your subscribers to where they can watch and listen to you.
Once you’ve been doing this for a few weeks you’ll find that more of your subscribers begin emailing you and even looking out for your messages (because you might have answered their question with a video!).
Now with these videos full of useful content you’re establishing yourself as an expert, someone your subscribers need to listen and pay attention to.
In each video (or in the links below it) include your affiliate links to related products you recommend. Or just links to the website you mentioned in your video.
Once you have a few of these videos it’s time to submit then to websites like TubeMogul.com who will distribute your videos to lots of other video website for free. This then gets you more subscribers!
This formula and this application works on so many different levels I don’t know why I didn’t realize it sooner!
You can see what I’ve done here with BigSellingVideos and the marketing video tutorials I’ve created …just for my readers…
http://www.screencast.com/t/muhLi7chv9f
The way I did this was to create a free ScreenCast.com account then I upgraded. The upgrade allows you to use customize your page templates and gives you more storage and bandwidth each month.
To create videos quickly and easily I’m using Camtasia’s new “Jing” desktop application. It keeps my videos to 5 minutes or less, then as soon as I’m done I press a button and the video is there on Screencast ready for watching.
Do your subscribers “love” you?
Increase your website sales by 275% or more...
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